Collaborated with associate creative directors to art direct and develop Kohler's bathing category campaign, helping shape visual storytelling, content strategy, photography, motion, and integrated customer experiences that repositioned bathing as a ritual of wellness, restoration, and self-care.
Led creative development and art direction for Kohler's smart toilets collection, shaping integrated content experiences across photography, motion, CGI, digital, retail, and e-commerce channels. Developed premium storytelling platforms that translated complex product innovation into aspirational customer experiences centered on wellness, comfort, and design leadership.
Led the creative development and art direction for the launch of Salute, helping bring a new product innovation to market through integrated storytelling, lifestyle content, and customer-focused creative experiences.
Directed the visual identity and creative execution across photography, digital content, product storytelling, sales support materials, and launch assets, translating product features and benefits into compelling narratives that connected with both customers and specifiers. The work balanced product innovation with elevated design, creating a premium brand experience that reinforced Kohler's leadership in thoughtful, customer-centered solutions.
Led art direction and visual storytelling for the Nada Debs × WasteLAB® Transcendence Collection, creating lifestyle photography, artist storytelling content, a collection lookbook, and integrated launch assets that celebrated craftsmanship, sustainability, and design innovation. Delivered premium content across multiple channels within an accelerated production timeline.
A premium all-in-one beverage faucet that delivers chilled, sparkling, boiling, and filtered water from a single luxury fixture, redefining convenience within the luxury kitchen and premium plumbing category. Served as creative lead for the product launch, directing integrated photography and video production from concept development through final asset delivery. Partnered with cross-functional marketing, product, copywriting, and production teams to create a comprehensive content ecosystem including lifestyle photography, product demonstrations, ecommerce assets, digital advertising, social media content, and launch campaign materials. Developed consumer-focused visual storytelling that translated complex product innovation into compelling brand experiences while driving awareness, engagement, and consideration across multiple marketing channels.
Led art direction and creative development for the launch of Rista, an artist-edition 3D-printed sink that combined art, craftsmanship, and manufacturing innovation. Developed integrated storytelling and lifestyle content that showcased the product's sculptural design while elevating Kohler's position at the intersection of art and technology.
Played a key role in bringing Sprig® by Kohler to market by executing and extending the brand vision across customer touchpoints. Contributed art direction, photography, merchandising, motion, and integrated content development that transformed the brand strategy into a cohesive customer experience across digital, retail, and e-commerce channels.
Partnered with cross-functional teams to develop launch campaigns, lifestyle content, and customer-facing communications that translated Sprig's wellness philosophy into engaging and meaningful brand experiences. Supported the creation of content ecosystems designed to drive awareness, product discovery, and customer engagement while maintaining a consistent premium brand expression.
Sprig enhances the power of water with natural botanicals and premium skincare ingredients to create self-care experiences that are anything but ordinary. By combining mood-matching, natural botanicals with nourishing skincare ingredients, Sprig designed fun and fresh ways to enhance the nature of water that can help magnify your frames of mind. So whether you’re ramping up to start the day, winding down at the end of it, or looking to boost your routine in-between, Sprig exists to help bring you back to center, to bring you back to yourself.
Led the development and execution of packaging for Sprig® by Kohler, translating the brand vision into a cohesive retail and unboxing experience across multiple product categories. Partnering closely with cross-functional teams, I applied brand strategy, visual storytelling, and customer-centered design principles to create packaging that balanced wellness, premium aesthetics, and functionality. The work helped establish a consistent and engaging customer experience from shelf to home and contributed to PAC Global's Best in Class, New Brand Non-Food recognition in 2024.
Sprig enhances the power of water with natural botanicals and premium skincare ingredients to create self-care experiences that are anything but ordinary. By combining mood-matching, natural botanicals with nourishing skincare ingredients, Sprig designed fun and fresh ways to enhance the nature of water that can help magnify your frames of mind. So whether you’re ramping up to start the day, winding down at the end of it, or looking to boost your routine in-between, Sprig exists to help bring you back to center, to bring you back to yourself.
Nothing rejuvenates like water. And no one does water better than Kohler. Experience water in a whole new way at Kohler Waters Spa at Lincoln Park.
Contributed to the creative strategy, campaign concept development, art direction, and print advertising execution for the Milling Road collection, shaping brand storytelling through elevated visual narratives, typography, layout design, and premium lifestyle imagery.
