HELLO FRIEND
Sarah Parker is a creative leader, art director, and designer specializing in premium brand experiences, visual storytelling, and lifestyle-driven design. With expertise spanning luxury products, hospitality, wellness, retail, and experience design, she creates work that blends strategic thinking with compelling creative execution to build meaningful connections between brands and their audiences.
As Senior Creative, Graphic Design at The Beacon, Kohler Co.'s in-house creative agency, Sarah helps shape brand experiences across Kohler's portfolio of businesses and brands. Her work encompasses art direction, content strategy, photography, packaging, motion, creative concept development, and integrated campaign creation for product launches, hospitality initiatives, wellness brands, smart home innovation, and customer engagement programs. She is passionate about transforming ideas into memorable experiences through thoughtful storytelling, elevated design, and collaborative partnerships.
Throughout her career, Sarah has contributed to the development of award-winning brands, packaging systems, lifestyle content, and customer experiences, including work for Kohler Wisconsin, the KOHLER’s smart toilet portfolio, Sprig® by Kohler, bathing, Kohler Power brands, artist collaborations, and corporate marketing initiatives. Her approach combines creativity, curiosity, and strategic vision to create work that is both beautiful and purposeful.
A lifelong advocate for creative growth and learning, Sarah actively invests in professional development and industry engagement. She has attended conferences and workshops hosted by HOW Design, Pantone, and SEGD, and has served on the boards of AIGA Wisconsin and AAF Wisconsin. She has also been a keynote speaker, mentor, and organizer of workshops and educational programs focused on supporting emerging creatives and design students.
In 2024, Sarah's work on the Sprig® Shower Infusion System packaging was recognized with PAC Global's Best in Class for New Brand, Non-Food award in the Brand Marketing category at the PAC Global Awards in New York City.
Her work has been honored by AAF Wisconsin with a Gold ADDY Award and four Silver ADDY Awards, recognized by GDUSA Magazine with six American Graphic Design Awards, and featured three times in the national PaperSpecs Gallery, including two "Paper Inspiration of the Week" video spotlights. She also secured a rare partnership with Appleton Coated Papers for the award-winning You Are Where You Live brochure, further demonstrating her passion for craftsmanship, storytelling, and exceptional design.
Sarah believes the most impactful work happens when strategy, storytelling, design, and human connection come together to elevate brands and enrich everyday experiences.