Sarah Parker is an art director and designer with a focus on luxury with experience in elevated living, hospitality, premium retail, and experience design. Parker is presently a senior creative in graphic design at The Beacon, the in-house advertising agency for all Kohler Co.’s brands. She enjoys bringing vision, creativity, strategic storytelling, and imagination to every project. 

As a lover of continued learning, she enjoys attending HOW Design, Pantone, and SEGD conferences. Sarah has served as board member of AIGA Wisconsin and AAF Wisconsin; featured as a keynote speaker; and coordinated multiple workshops and seminars for mentoring emerging designers and students.

In 2024, Parker’s work on The Sprig® Shower Infusion System (by Kohler Co.) packaging secured PAC‘s Global Best in Class Winners for New Brand, Non-Food in the Brand Marketing category at the 2024 PAC Global Awards at Futures Edge Summit in New York City.

Parker has also been honored by AAF Wisconsin with a Gold ADDY Award and four Silver ADDY Awards, by GDUSA Magazine with six American Graphic Design Awards; and secured a rare partnership project with Appleton Coated Papers featuring her design for the award-winning, “You Are Where You Live” brochure. Her work has been featured, on three occasions, in the national PaperSpecs Gallery—including two video spotlights as the “Paper Inspiration of the Week”.

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