Played a key role in bringing Sprig® by Kohler to market by executing and extending the brand vision across customer touchpoints. Contributed art direction, photography, merchandising, motion, and integrated content development that transformed the brand strategy into a cohesive customer experience across digital, retail, and e-commerce channels.
Partnered with cross-functional teams to develop launch campaigns, lifestyle content, and customer-facing communications that translated Sprig's wellness philosophy into engaging and meaningful brand experiences. Supported the creation of content ecosystems designed to drive awareness, product discovery, and customer engagement while maintaining a consistent premium brand expression.
Sprig enhances the power of water with natural botanicals and premium skincare ingredients to create self-care experiences that are anything but ordinary. By combining mood-matching, natural botanicals with nourishing skincare ingredients, Sprig designed fun and fresh ways to enhance the nature of water that can help magnify your frames of mind. So whether you’re ramping up to start the day, winding down at the end of it, or looking to boost your routine in-between, Sprig exists to help bring you back to center, to bring you back to yourself.