Led the development and execution of packaging for Sprig® by Kohler, translating the brand vision into a cohesive retail and unboxing experience across multiple product categories. Partnering closely with cross-functional teams, I applied brand strategy, visual storytelling, and customer-centered design principles to create packaging that balanced wellness, premium aesthetics, and functionality. The work helped establish a consistent and engaging customer experience from shelf to home and contributed to PAC Global's Best in Class, New Brand Non-Food recognition in 2024.
Sprig enhances the power of water with natural botanicals and premium skincare ingredients to create self-care experiences that are anything but ordinary. By combining mood-matching, natural botanicals with nourishing skincare ingredients, Sprig designed fun and fresh ways to enhance the nature of water that can help magnify your frames of mind. So whether you’re ramping up to start the day, winding down at the end of it, or looking to boost your routine in-between, Sprig exists to help bring you back to center, to bring you back to yourself.