Led the creative development and art direction for the launch of Salute, helping bring a new product innovation to market through integrated storytelling, lifestyle content, and customer-focused creative experiences.
Directed the visual identity and creative execution across photography, digital content, product storytelling, sales support materials, and launch assets, translating product features and benefits into compelling narratives that connected with both customers and specifiers. The work balanced product innovation with elevated design, creating a premium brand experience that reinforced Kohler's leadership in thoughtful, customer-centered solutions.